Sweethearts Ghosted

84% of Gen Z has been ghosted, so we dragged the brand out of Valentine’s and into Halloween with Ghosted Sweethearts: dead-white hearts with vanished messages. We designed custom boxes and created a digital “ghost gift.” So you can drop a link to redeem the box in DMs, texts and dating apps— and haunt the one who left you on read.

Agency: Tombras

Director: Ben Sottak

DP: Steve Russel

CDs: Chris Brailey and Bryan Barnes

Senior Producer: Amanda Krueger

Edit: Stephen Vaughn

Sound Design and Mix: Kelly Oostman At Sonic Union