Sweethearts

84% of Gen Z has been ghosted, so we dragged the brand out of Valentine’s and into Halloween with Ghosted Sweethearts: dead-white hearts with vanished messages. We designed custom boxes and created a digital “ghost gift.” So you can drop a link to redeem the box in DMs, texts and dating apps— and haunt the one who left you on read.

CREDITS

Director: Ben Sottak
DP: Steve Russel
Agency: Tombras
Agency Producer: Amanda Krueger
Agency Creatives: Chris Brailey and Bryan Barnes
Editorial: Stephen Vaughn
Sound Design and Mix: Kelly Oostman At Sonic Union

PRESS

FastCo / Creativity / VICE / Dieline / Food Network