e.l.f Hair

e.l.f. is the second largest haircare brand in the US. Their moniker stands for “eyes, lips, face” so we launched their first ever haircare line with the cheeky “what the h.e.l.f.?” campaign featuring their hero product Gloss Mode.

CREDITS

Director: Ulf Johansson
Production Company: Smith & Jones
Executive Producer: Philippa Smith
Agency: Tombras
Agency Producer: Amanda Krueger
Agency Creatives: Avinash Baliga, Morgan Hoff, Larisa Magera, Damian Antonio
Editorial: Dave Kozza @ Mackcut
Post: Framestore & Company3 ‍