e.l.f Hair

e.l.f. is the second largest haircare brand in the US. Their moniker stands for “eyes, lips, face” so we launched their first ever haircare line with the cheeky “what the h.e.l.f.?” campaign. It featured several stars including Peyton List, Yonna Jay, and none other than Bigfoot himself.

CREDITS

Director: Ulf Johansson
Production Company: Smith & Jones
Executive Producer: Philippa Smith
Agency: Tombras
Agency Producer: Amanda Krueger
Agency Creatives: Avinash Baliga, Morgan Hoff, Larisa Magera, Damian Antonio
Editorial: Dave Kozza @ Mackcut
Post: Framestore & Company3
Composition: Butter

PRESS

Vogue / People / Adweek / AdAge / Brand Innovators‍ ‍