mastermind

In this Super Bowl campaign starring Tim Robinson, we finally uncover why every evil mastermind’s plan to destroy the world never goes to plan - they have incompetent HR, IT and finance software, obviously.

We turned HR software into something people actually wanted to watch. It was picked up by Entertainment Weekly, Mashable and was called “One of the funniest Super Bowl ads” by The New York Times.

Starring: Tim Robinson

Director: Zach Tavel

Writers: Tim Robinson and Zach Kanin

Production Company: BlinkInk

Agency: Tombras

Creative Directors: Chris Brailey and Bryan Barnes

Senior Producer: Amanda Krueger

AdAge / Entertainment / New York Times / ADWEEK / NYPost / Mashable / Campaign